Introduction
A key business practice is to stay in contact with your patients. If the patient feel that you have their best interests at heart, they will probably remain with you. Filopto has recognized this fact and provides a selection of tools that you can use to keep in touch with your patients.
As you have probably gathered by now, Filopto keeps all kinds of information on patients and their buying habits. By using this available information and supplementing it with your own personal style, you can create effective marketing and communication with your patients. Following are some suggestions on how you can use Filopto to help you market and Grow Your Practice.
Important:
Certain features of this section of Filopto use external word processing programs such as Microsoft Word. Users must have one of these programs installed on the PC /remote desktop to be able to fully use these features. If your computer does not have one of these programs installed, you can acquire one of them from your local computer supplier.
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Marketing to Specific Groups
Filopto tracks a number of items which allow you to identify specific groups to which you can market your services. Following are some examples:
Welcome Letters
One of the easiest ways to say Thank You is to send a welcome letter when a new patient visits. This can be done by creating a standard letter and printing it once the patient's visit is completed. An example of such a letter is provided in the Report Manager or from the Scheduler report button. This letter can be modified as required.
If you are looking to do a bulk mail out of letters, we would suggest that you use the Correspondence / Marketing function in the Report Module. This function is a mail merge system which combines any data from Filopto to a merge document located in Microsoft Word. These two word processors can provide significant functions and power when creating professional looking letters.
Newsletters and Targeted Letters
The General section of the Patient File contains a mailing list name grid (unlimited demographic database) which allows you to link a patient with various marketing efforts you undertake. For example, you may wish to send a newsletter for a specific topic such as glaucoma. By adding the patient to the Glaucoma Newsletter, you can easily create labels or even personalize the newsletter for them by using the Correspondence / Marketing function.
The flexibility of creating lists, labels, letters and merged documents is endless if you select from the various demographic information available in Filopto. |
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Referral Letters
The Appointment screen provides a method to enter who referred the patient. The Notes area can be used to store the address of the person who referred the patient. By then querying this field for a given period, you can send thank you letters to the person.
Membership Cards
Some practices encourage patients to come back and purchase items from them. One way to retain the patient is to issue membership cards which provide privileges or discounts. patients can then use this card when purchasing items and feel as if they are getting a benefit from using your services. Filopto provides for the printing of Membership cards. |
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Birthday Greetings
Trying to keep in touch? Send a birthday greeting to your patient. Filopto can create letters either in the merge category or via the Report Writer. Your creativity will dictate which tool best meets your needs. For an example of a birthday greeting letter.
Service Agreement Renewal Letters
The Service Agreement information contains the expiration date of the agreement. By querying on this expiration date, you can create a reminder letter to invite your patient to renew his/her agreement.
Product Letters
You can create letters to be sent to patients using specific types of products. Since they already use the product, they may be interested in receiving news and possibly updating it. These types of letters can be created in either the Report Manager or with the Correspondence / Marketing tool. The key is to select patients who have purchased the product in the past. Filopto keeps a record of every item sold to a patient; therefore, by searching for a specific product sold, Filopto can tell you who purchased the item.
Other Marketing Letters
Filopto's flexibility, combined with the creative presentations possible with today's modern word processors, give the users an unlimited tool to formulate marketing and correspondence. With a bit of imagination, you will find that Filopto can offer an unlimited amount of flexibility in formulating your market plans.
Keeping in Touch With Your Patients - Mail Merge
Filopto provides a powerful tool in the Correspondence / Marketing screen. This feature is a full function mail merge program which uses the Microsoft Word word processors to create letters, labels marketing materials and newsletters. This tool permits you to easily transfer any information from Filopto into a merge template in one of the selected word processors.
